Short, the perceived image of your company. So your website needs to be designed in such a way that it should be easily handled and worked upon by customers without any hassles or confusion. A good design is a great way to communicate and get your point across and so it is definitely very important. We can offer you websites, though, are unconventional, creatives, rich in visual effects.
An eCommerce website without the following features may as well as shut shop:
Shopping Cart Mobile Enabled Shopping Site Security Social Integration Powerful Search Up-Selling and Cross-Selling Gift Certificates and Wishlists Phone numbers and online chats